Yes, this is complete and utter bullshit. But in my opinion DLC is almost always some form of ripoff, because most developers are "doing it wrong". Nowadays it's become usual practice to announce DLC even BEFORE the game is out. Sure, it lets the customer know that the developers will continue supporting the game after it's released - but seriously, who in their right mind would think that games like Mass Effect 2 and Bad Company 2 *won't* receive any DLC? If the developers are already working on the content for the DLC along with the main game they should either a) push back the release date a little and integrate it into the main game or b) release the game and then offer the DLC for free when it's ready, like it was done with the first Bad Company (the Conquest Mode was included later). There should be a rule as to when DLC is allowed to be published - I assume everyone would love to download some more dungeons for Ocarina of Time or Twilight Princess, but paying for DLC the day the main game is released (see Dragon Age) it just a complete fuckover for the customer. And when the content is already on the disc...well, fuck you, developers. I'm not gonna pay for something I already own.