9 years ago, we shelled out 4-figures for a 43" Pioneer Plasma. Today, I swing through a Best Buy and HH Gregg once every month or so, and glance at the TV's, and simply put, the LCD's on the market that can match it's picture. (I couldn't care less about 3D). It's the perfect size for our den (sure, it could take a 48", or even a 52", but the 43" doesn't leave me wanting for any more picture).
Got what we paid for: Awesomeness and longevity.
I'm going to go knock on some wood now.