Comment It won't be popular with gamers, but it is busines (Score 1) 86
There are clothes lines and appliance lines that are exclusive to a particular retailer. There are even in-game bonuses you get that are different if you buy a game time/point card at Walmart versus Target versus Amazon.
Gamestop using its market power to do this is no different than it using it to get a bigger discount or larger advertising budget from the developer.