Comment interesting (Score 1) 137
Well, the dynamics of this space are interesting - you have the normal human eye balls that consume the media and are recorded as "views", "likes", "+1s", etc. These stats drive the ads - their ranking, prices, shows as well as various charges/payments made against/to clients. All known, expected and documented. (all of that driven by Google's internal infrastructure)
Now enter 3rd-party software running on hundreds (thousands?) of hosts, programmatically doing what was initially deemed to be "for human eyes only". The economics go to shit and so the programs are now trying to tell humans apart from programs, while the other side is pretending to be human.
This entire thing looks like the never-ending "adblock" discussion, but elevated to the next level. While I have a strong option on the old topic, this new thing is obviously a lot more nuanced. There are probably fake/robotic Google accounts in play, a bunch of AWS instances and may be even a botnet - none of that is cool. Yet, sticking it to the Man (using software tools) is kinda cool.