He try to frame things in a binary fashion. Either you want to have easy stuff on the desktop and then you should not criticize him, or if you are against him, then are against having stuff for everybody. That's just a rhetorical tactic.
In practice, the issue is not that Ubuntu make things easy, because that's a good things to do, it is that Canonical is not respecting the community and do not discuss, because they think time to market ( or cadence, as they explain ) is more important. That's ok to believe that, but you have to be clear. removal of UDS 3 months before without discussing first, lack of respect for those that have bought plan ticket, and took care of accomodation. Not caring about community rules ( ie pushing changes after freeze ), that's the same, not caring about respecting rules for community. Using the Ubuntu name becuase they own the trademark. Not respecting the rules that community should follow.
Of course, Mark never say he is treating people unequally. Or never even try to defend that, he prefer to attack stawman, like the minority of people who think "ubuntu should be kept for elite". I never seen people like this, at most, I have seen people that complain we removed what they used, which is not exactly the same. So yeah, infuriating opponents by using lame tactics is the way he react to that. He did like this for the Amazon issue, he did that for Unity, etc.
The only thing I can say is that he is being too emotional about the project, thus making everybody realize this is *his* pet project, not the one of everybody.