The only thing I can compare this to is the Marine Corps. I was punched, kicked, tackled, thrown, slammed on a table repeatedly, forced to drink water until everyone in the platoon puked, etc... not to mention the mental abuse. I've never been punched in the face until I joined the Marine Corps. BTW, I joined in 2002 (I don't care if you believe or not, that shit still happens).
It would upset me if someone is handed that Eagle, Globe, and Anchor for doing anything less.
It is a much more... less PC... way of thinking. It has more to do with pride, and "I had to go through this bullshit in order to acquire whatever, so you should have to do the same.... blah blah blah."
I'm not saying that you are wrong, I'm just trying to point out a possible explanation to why people might get upset when someone who does far less work achieves something much easier than the work that they put into it. I'm sure many people could relate to this in many different situations. (I don't play WoW btw).