This hits the nail on the head.
Microsoft made this shitty investment, and now they have to market it to people to make it seem worthwhile.
However, in reality nobody will buy a copy of Windows because it has AI.
Nobody will buy a new laptop because it has Windows 12 and a "copilot" key on the keyboard.
Nobody uses Windows because they like it, because Microsoft has seen to it that they don't by making the user experience as shitty as possible.
People use Windows because for the applications they are using, it is the only alternative, Linux is too difficult and alien, or Macintosh is too expensive.
People use Windows because it is the default installed on their machines, and they don't know about alternatives.
Any other reason is only is only in the delusions of Microsoft execs.
Microsoft is a company in the enshittification phase. But managers and investors don't see it, because Microsoft still has too much money in its bank accounts.