Comment Re:McDonald's ice cream machines (Score 3, Informative) 66
This is entirely the issue. I work with a couple different franchisors (the parent company). Franchisees are locked in as part of the agreement.
I wouldn't call it fleecing (at least, not across the board). The idea is that in exchange for a business-in-a-box, you agree to follow certain guidelines, and we all make money because the system as a whole is proven to work. But the business itself is still yours, and the franchise agreement contract is only as strict as the franchisor wants to make it.
I've seen them deal with both sides of this issue. On the one hand, they've had to get after franchisees for swapping out approved products for cheaper stuff that messes with the brand. On the other, I've seen them explicitly approve the use of third party solutions for stuff that either 1) Doesn't matter in the long run, or 2) just makes the lives of the franchisees better.
At least with the ones I've dealt with, the goal is to make a great experience for the end client. But then again, I'm only talking about franchises with ~200 franchise locations. At that level, a lot of the people in the system are still essentially human.