Comment Well, duh (Score 1) 96
AFAIK the limitations on the bundled Prime Music were: 1) Only one device could stream at a given time 2) Smaller catalog without the "latest and greatest", which, let's be honest, should probably be considered a premium feature. I guess this was more than enough for a lot of people, thus Prime Music Unlimited was not that enticing. Now that the interest rates are going up you need to pad that bottom line somehow...