IMO, Google would have higher moral by censoring in China than it does by censoring in America.
In China, censorship is the law. The Chinese people chose their leaders and they approved censorship law. People's representatives also decide what should be censored and they have voluntary armies of people working on censorship. They also have the legislative means (although difficult) to change that (censorship or what should be censored). That's not to say it is democratic, as the representation of minorities and of opposing views is part of true democracy, but censoring in China would mean abiding by the rules and the prevailing morals of the people (over there), pushing the interests of their representatives (not the people's interests IMO).
In the US, when google censors or apply "the very same values of control over the populace", they are doing so to favor the interests of a very small minority, in opposition to the country's claimed values. They hide behind the flag of freedom (freedom to not make business) to effectively censor opposing views ("censorship is not illegal if it's not the government") and control the population to push policies and world views they want. I don't know how people in the US could have any say on what they will censor or stop private censorship.
I not only agree that they are not forfeiting any values in China, but also think that the shit they are pulling in the US should be cause for much more alarm, concern and response.
Decided to log in cause my previous AC comments have disappeared.