Honestly, I don't really know what Instagram is about or what it's like, but I get that it's yet another unnecessary social media platform. Unnecessary in the sense that people can live without it, and that there are probably reasonable alternatives to it. I never signed up for Instagram, and it looks like I made the right decision to not join it. I have to use Social Fixer, a browser add-in, just to make Facebook tolerable, to avoid getting recommendations from FB, etc., and other browser add-ins to control FB and keep it from "following" me around the web, keeping track of what interests me, so that they can push ads somewhere to try to lure me into clicking an ad. And I use an ad blocker, too. And when I do see an interesting ad, I don't click on it. I web search and find it on my own to make sure I'm not tracked, but also, so I don't pay a higher price because of the ad referral. (Yes, I realize in most cases it doesn't add to the cost, but I often find things cheaper using my search methods.)
Some high points from the article summary:
" . . . but I need to be honest: more and more of Instagram is going to become video over time. We're going to have to lean in to that shift while continuing to support photos."
I need to be honest here, too. If I was using a service that you're trying to get me to use, so you can sell me stuff, I expect in return that you'll deliver to me what I'm looking for, not to tell me I HAVE TO change to liking your changes. Change things up against my will, and I will have no reason to come to you for content. (Of course, right now, I don't come to them for content at Instagram, and you can bet that after reading how responsive they are to people's desires, I won't, either!)
"You can snooze all recommendations for up to a month, but we're going to try and get better at recommendations because we think it's one of the best ways to help creators reach a new audience and grow their following."
So I can snooze your recommendations but not turn them off, and after a month you're going to force me to look at them? I don't think so. Another reason to stay away from the app.
"We're going to need to evolve, because the world is changing quickly, and we're going to need to change with it."
I think you have it all wrong, buddy. YOU'RE the one who is going to need to evolve, to stay in step with what WE want to see. Time to "evolve" in reverse and back this change out of the service. If you don't give people what they want, someone else will likely do so, and even if no one else does, people can go do other things with their time, not play on Instagram. If you want to be m ore like Tik Tok, start up a new service, completely different from Instagram and almost identical to Tik Tok. Call it Timex, or Big Ben, or Look At Me, or whatever. Don't waste shareholder's resources, nor our (the user base) time.
If they make Instagram something no one wants, well, no one will use it. I realize there will always be a good part of the user base who will continue to use Instagram no matter what they do with it, just like Fecesbook. But make enough of the user base mad, and they will spend their time and energy, and clicks on ads on some other company's pages. That lowers revenue, which lowers stock price, and that's not a good thing for Instagram.
I believe there will be enough fallout over this that they'll back out the changes, and soon. Maybe even sooner than after a month of snoozing those recommendations. In any case, I won't be leaving Instagram behind because I never signed up for it.