NY Times Article on Neuros Open Source Hardware

JoeBorn writes: "The Sunday New York Times has an article on Neuros and describes the benefits of open source hardware to its mainstream readership. Can a mainstream audience appreciate that hackability can translate into new features or will it all just seem too geeky? In this case, the Neuros OSD got a YouTube browser and she also attributes a windsurfing rigg to it being open source. While the details might be lost on the average reader, are they getting the sense that some companies allow users to benefit from other users modifications while others are actively bricking products for applying 3rd party apps? In other words, is openness starting to add value to the brands that support it?"