Submission + - How Lego clicked: the super brand that reinvented itself (theguardian.com)

Submitted by managerialslime on Sunday June 11, 2017 @04:14PM

managerialslime writes: The revival of Lego has been hailed as the greatest turnaround in corporate history, ousting Ferrari as the world’s most powerful brand. Johnny Davis reports

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How Lego clicked: the super brand that reinvented itself

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A budget is just a method of worrying before you spend money, as well as afterward.

Submission + - How Lego clicked: the super brand that reinvented itself (theguardian.com)

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How Lego clicked: the super brand that reinvented itself

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