But what it really meant to these guys was income. Redmond paid the bloggers for every user who clicked through to the PRB microsite. And that caused other bloggers, lead by Gawker chief Nick Denton, to rightfully question their ethics. A spitball war has been raging ever since.
PC worlds Harry McCracken details the sordid affair here, while this article looks at Microsoft's slogan woes.
From the article: "A big part of the problem is that "people-ready business" is such a lame slogan. (The full version — "Dynamic IT for the people-ready business" — is even worse.) Simply using it in a sentence makes you sound like an idiot.Why not simply say "Clueless corporate clones struggling desperately to look hip"? That would at least have the benefit of accuracy."