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Submission + - Google acquires in-game advertising company

Firmafest writes: "According to Red Herring Google has bought an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company. Considering the massive budget for product placement in movies, this could mean larger budgets for games resulting in better and/or cheaper games."

White dwarf seeks red giant for binary relationship.