HEVC Advance Announces H.265 Royalty Rates

An anonymous reader writes: The HEVC Advance patent pool has announced the royalty rates for their patent license for HEVC (aka H.265) video. HEVC users must pay these fees in addition to the license fees payable to the competing MPEG LA HEVC patent pool. With HEVC Advance's fees targeting 0.5% of content owner revenue which could translate to licensing costs of over $100M a year for companies like Facebook and Netflix, Dan Rayburn from Streaming Media advocates that "content owners band together and agree not to license from HEVC Advance" in the hope that "HEVC Advance will fail in the market and be forced to change strategy, or change their terms to be fair and reasonable." John Carmack, Oculus VR CTO, has cited the new patent license as a reason to end his efforts to encode VR video with H.265.