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Submission + - That U2 Apple stunt wasn't the disaster you might think it was (musicbusinessworldwide.com)

journovampire writes: Remember U2’s album giveway with Apple at the end of last summer? And how the world seemed to become very annoyed that its contents had been ‘pushed’ to their devices without permission?

Well, the naysayers might have been loud – but that hasn’t stopped the stunt having a lasting effect on the band’s popularity.

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That U2 Apple stunt wasn't the disaster you might think it was

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