Bellard Creates New Image Format To Replace JPEG : Better Portable Graphics (BPG

An anonymous reader writes: French Fabrice Bellard (creator of FFMPEG, QEMU, JSLinux...) proposes a new image format that could replace JPEG : BPG. For the same quality, files are about half the size of their JPEG equivalents. He released libbpg (with source) as well as a JS decompressor : compress your images, include bpg.js in your HTML and voilà ! He set up a demo including the famous Lena image.
Who will first want to reduce his bandwidth bill by compressing better the images he serves ? Flickr ? Google ? imgur ? Facebook ? What about hardware vendors ?