US Television Network CW Embeds Smartphone in Magazine Ads

Revotron writes: Readers of Entertainment Weekly might be shocked to find their magazine is a good bit heavier than normal this week. US-based broadcaster CW placed an ad in Entertainment Weekly which uses a fully-functional 3G Android smartphone, a T-Mobile SIM card, and a specialized app to display short video advertisements along with the CW Twitter feed. Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera to give us all the gory details as they tore it down piece-by-piece to discover the inner workings of CW's new ad.