Submission + - Salesforce raises prices for the first time in 7 years – stock rises (crmrank.com)
Ammalgam writes: Salesforce, the leading provider of software for customer relations management, announced that it will implement a price increase for some of its cloud and marketing tools starting in August.
The company’s decision to raise prices, the first in seven years, was met with a positive market response as its shares surged nearly 4% during early trading on Tuesday.
This move by Salesforce aligns with the current trend among technology companies, including Salesforce itself, to invest in generative artificial intelligence (AI) and incorporate it into their products and services.
To enhance its software capabilities, Salesforce has dedicated over $20 billion to research and development efforts over the past seven years.
These investments have led to the introduction of new features, particularly generative AI tools, aimed at providing enhanced value to customers.
The price increase comes at a time when the rapid growth of cloud services, observed during the pandemic lockdown, has begun to decelerate. Major players in the cloud industry, such as Microsoft, Amazon.com, and Alphabet, are facing pressure as enterprise clients seek to optimize their cloud spending amidst the rising cost of borrowing.
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The company’s decision to raise prices, the first in seven years, was met with a positive market response as its shares surged nearly 4% during early trading on Tuesday.
This move by Salesforce aligns with the current trend among technology companies, including Salesforce itself, to invest in generative artificial intelligence (AI) and incorporate it into their products and services.
To enhance its software capabilities, Salesforce has dedicated over $20 billion to research and development efforts over the past seven years.
These investments have led to the introduction of new features, particularly generative AI tools, aimed at providing enhanced value to customers.
The price increase comes at a time when the rapid growth of cloud services, observed during the pandemic lockdown, has begun to decelerate. Major players in the cloud industry, such as Microsoft, Amazon.com, and Alphabet, are facing pressure as enterprise clients seek to optimize their cloud spending amidst the rising cost of borrowing.
Read More
Salesforce raises prices for the first time in 7 years – stock rises More Login
Salesforce raises prices for the first time in 7 years – stock rises
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