Peloton blames Apple tracking restrictions for lowered growth forecasts

tlhIngan writes: In a Bloomberg report, subscription seller and exercise equipment maker Peloton has cut their forecasted revenue by $1 billion and lowered their subscriber and new customer growth. Peloton blames Apple's App Tracking Transparency (ATT) framework allowing users to choose whether to allow tracking for blocking Peloton's attempts to grow their customer and subscriber base by tracking users across apps and ads. Peloton isn't the only company blaming Apple for lowered growth — social media companies like Meta (formerly Facebook), YouTube, Twitter and Snapchat have blamed ATT for reducing revenues by as much as $10 billion for the second half of 2021.