otter42 writes: It's a bit of a moral dilema to post this to slashdot, giving the bastard what he wants, but even if DecorMyEyes is right and it's true that all bad publicity is good publicity in Google land, the story still needs to come out. The NYTimes has an 8-page exposé on how an online business is thriving because of giant amounts of negative reviews. It seems that if you directly google the company you have no problem discerning the true nature; but if you instead only google the brand names it sells, the company is at the top of the rankings. Turns out that all the negative advertisement he generates from reputable sites gives him countless links that inflate his pagerank.
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