Video quality less important if you enjoy the show

An anonymous reader writes: Rice University researchers say new studies show that if you like what you're watching, you're less likely to notice the difference in video quality of the TV show, Internet video or mobile movie clip, putting a lie to some of the more extravagant marketing claims of electronics manufacturers. "If you're at home watching and enjoying a movie, we found that you're probably not going to notice or even concern yourself with how many pixels the video is or if the data is being compressed," said the lead researcher. "This strong relationship holds across a wide range of encoding levels and movie content when that content is viewed under longer and more naturalistic viewing conditions."