Last night at the PC expo, Alpha Processor Inc. was launched. Its primary goal will be to drive down the cost of Alpha-based computing. Apparently Compaq will help by selling low cost servers, workstations, and perhaps even an Alpha-based notebook. Its secondary goal is to provide customizations and optimizations for specific applications, for instance to the memory subsystem. In a way, this all looks like Compaq trying to steal HP's lead in the Workstation market... but if the price of the Alpha comes down, I won't be complaining.