Design Reactor is helping the industry go virtual with a highly interactive tradeshow experience. AMD was one of the first companies to leverage the virtual trade show solution, marketed as the AMD Virtual IT Experience . With more than 450,000 visitors to the AMD Virtual IT experience, the virtual tradeshow is proving successful. "This revolutionary concept takes the best that tradeshows have to offer and leaves out the travel, expense and fatigue. This industry-changing marketing event is aimed at providing a new and interactive way to help customers solve their problems. Through a virtual tradeshow venue, AMD is extending its reach to a broader audience by providing information in a familiar yet more accessible format. The complex layering of 3D animation, graphics, video, sound, text and interactive communications helps ensure a true trade show experience."