ESRB Outlines Publisher Fines 38
1up reports that the ESRB has laid out what publishers can expect if they step out of line regarding game content. From the article: "Vance says the ESRB has the power to enforce up to $1 million in monetary fines for the 'most egregious offenses,' and could potentially suspend publisher's access to the ratings system. Most retailers will not carry games without a rating. Further corrective actions could include pulling advertising until content's corrected, stickered packaging, product recalls and 'other steps the publisher must take.'"
This is what I despise about ratings boards. (Score:3, Insightful)
I really hate that non-government entities have the power to place massive fines. Really. The ESRB is a voluntary rating system. No game company is required by any law that I'm aware of to submit their games to any ratings system. Ah, but then the game company is given bad public relations if they don't submit because of the likelihood of extremist, "pro-family" organizations and activist lawmakers like Tompson (and possibly the ESRB itself) accusing them of having something to hide even they have nothing to hide but don't want to submit to a rating on principle.
The ESRB is now no different than the MPAA. No legal bindings; a completely voluntary system. But if you don't submit your material for ratings you risk getting banned by the outlets that you would depend on for selling your products. And of course by submitting your material you agree to be subjected to any fines that the ratings boards feels it can place upon you.
The ESRB is starting to join the RIAA and MPAA in their mob-like demeanor. {Don Corleone voice} You either submit your material for us to place our beloved rating or else you won't work again in this town. This is an offer that you really can't refuse. {/voice}
*sigh* Money and power. Ba-a-a-a-d combination. Sadly, the MPAA, RIAA, and now ESRB have both.