Best Web Analytics Software for Mac of 2025

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Around 25 million engineers work across dozens of distinct functions. Engineers are using New Relic as every company is becoming a software company to gather real-time insight and trending data on the performance of their software. This allows them to be more resilient and provide exceptional customer experiences. New Relic is the only platform that offers an all-in one solution. New Relic offers customers a secure cloud for all metrics and events, powerful full-stack analytics tools, and simple, transparent pricing based on usage. New Relic also has curated the largest open source ecosystem in the industry, making it simple for engineers to get started using observability.

CANDDi is the best visitor tracking tool available. We show you the companies that visit your site, just like all the other options. But we can also show you the individuals. You can be alerted immediately if a high-value person visits your website and see which pages they visited. This is how you can reach the right person directly with a pitch tailored to their interests. CANDDi's unique platform is fully compliant with data regulations. We will only share personal data if it has been collected using one of our many GDPR compliant data capture methods.

Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.

Percept Insight (pi) is a full stack no code SAAS solution designed to amplify your business acumen through actionable insights at a fraction of traditional costs. For marketers, imagine influencing real-time consumer actions with unprecedented precision. PI can help set up engagemnent for specific user behaviours, like sending a timely WhatsApp reminder to users who abandon their shopping carts. No tedious data imports or delays—just immediate, impactful results. Product managers gain a magnifying lens into user interactions, unveiling patterns like time taken to place an order or preferred navigation routes. These insights pave the way for refined product strategies, optimizing both high-performing and lagging feature sets. Meanwhile, engineers can trigger alerts and incidents just by configuring reports. Again no code. In essence, Percept Insight isn't just a tool—it's your partner in reshaping business outcomes and its value is being realised across industries by different businesses. I look forward to discussing how we can integrate this transformative solution into you. Leverage data like never before.

Plumb5 is a Real Time Marketing Automation and a Lead Generation Saas product. It can measure your website traffic / Convert your audience to prospects / Schedule more effective promotional emails, SMS & Whatsapp campaign / Manage and Monitor all your leads through different sources / Measure your organic & social campaigns / Chat with your online visitors

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Combine multiple growth tools into one powerful platform. All your growth tools in one place. You can use hundreds of features to increase trial signups, engage users, delight customers, and more. GoSquared is priced fairly so that you can focus more on growing and less on tooling. Our dedicated team provides hands-on support. We can help you with everything, from initial setup to scaling your growth processes. Fully GDPR compliant. GoSquared was designed to protect the privacy of your contacts. Our Product Roadmap is centered around our users. Based on user feedback, we send multiple updates each week.

AiTrillion is an all-in-one automated marketing platform that offers all the tools needed to help eCommerce sellers increase their sales. It includes unique features and integrated analytics. AiTrillion was founded solely to provide an eCommerce platform for online sellers that allows them to influence more customers by controlling their brand and customer experience to generate more sales. AiTrillion compiles all your subscribers, unknown visitors, and loyal customers in one place. They are depicted in the customer timeline starting with their first visit and ending with their first purchase. Influencing them with a variety of attributes, followed by retargeting, retention, redemption, redeeming, and capture.

Begin monitoring live Google Analytics data directly from your taskbar today! This tool is arguably the most convenient option available for accessing Google Analytics. It showcases both real-time and daily total statistics from Google Analytics right in your taskbar. You can view multiple site statistics simultaneously in your taskbar. The application ensures secure authentication with Google Analytics service credentials without needing a username or password. It refreshes your Google Analytics data every 15 seconds to provide up-to-date information. You can even proudly feature your website's logo alongside your statistics in the taskbar. Customize the display of taskbar statistics according to your preferences, allowing you to show or hide real-time or daily stats and modify the labels as needed. This application is designed for anyone who monitors user activity on websites or applications with Google Analytics. Importantly, absolutely no data is shared externally; the app operates entirely on your local machine. All requests to Google Analytics are securely processed between the locally running application and Google, ensuring your data remains private. With this setup, you always see live statistics with each request made.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

AT Internet, a prominent figure in digital analytics and the leading firm in Europe, oversees the performance of over 20,000 websites and applications for various global brands spanning multiple sectors. Their latest innovation, the Analytics Suite Delta, empowers businesses to refine their strategic choices, foster lasting audience engagement, and substantially enhance their growth trajectory. Designed as a hybrid analysis platform for data, marketing, and product teams, Delta leverages a cutting-edge technical framework that offers exceptional flexibility, seamless integrations, and advanced predictive capabilities. By ensuring unmatched data accuracy and consistency throughout the entire customer journey, this solution delivers actionable ROI-driven insights that are both precise and trustworthy, benefiting teams across the organization. Consequently, this approach promotes superior performance and accelerates business expansion by facilitating informed decision-making, fostering collaboration among departments, and dismantling data silos, creating a more unified operational environment. In this way, AT Internet positions itself as an indispensable partner for companies striving to thrive in the digital landscape.

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively Optimize user experience, Drive growth, and Enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads enhance experiences, and gain a digital edge. ▶︎ Analyze: Get Insights and Enhance Your Strategy • Heatmaps: See user interactions and optimize for engagement. • Recordings: Understand behaviour with session recordings, and uncover improvement opportunities. • Dashboard & Reports: Access a dashboard with reports to track metrics and make data-driven decisions. ▶︎ Connect: Unleash the Power of Real-time Engagement • Forms: Gather info from site visitors via customizable forms, creating leads for growth. • Live Chat: Connect effortlessly with your audience, offering instant support and building rapport. • AI-Powered: Personalized customer assistance and automated interactions. ▶︎ Convert: Streamline your Sales Process • Website Visitor Tracking: Monitor visitors and make informed decisions. • Identify Anonymous Visitors: Discover company details for targeted outreach.

Identify the companies who are visiting your website. Visitor Queue, a powerful B2B lead generation software, identifies the name and contact details of businesses who visit your website.

VisitorStats.co offers a simple and privacy-conscious approach to website analytics, providing real-time traffic insights without relying on intrusive tracking methods. The platform is GDPR, CCPA, and PECR compliant, ensuring your website visitors’ privacy is protected. Key features include detailed reports on visitor behavior, acquisition channels, technology used, and geographic locations, with the ability to export data in CSV format. The platform’s lightweight tracking code is less than 1KB, making it a fast and efficient solution for businesses of all sizes.

Aggregate information from log files, JavaScript, Facebook, YouTube, and other sources into a single reporting platform. Whether you choose to host it on-premise or in the cloud, you maintain full control over your data! Logaholic is designed to cater to both small businesses and larger enterprises. It offers more than 100 pre-configured web analytics reports, featuring advanced capabilities such as segmentation, customizable dashboards, and surveys. The platform is presented in an intuitive interface that is user-friendly for both beginners and seasoned professionals. With a plug-and-play reporting system, Logaholic can be effortlessly expanded to incorporate a wide variety of data from numerous sources. While built-in integrations are readily available, our team is also prepared to assist you in customizing and enhancing Logaholic to capture vital data from any sector of your organization. The self-hosted editions of Logaholic can be deployed either on your premises or within a private cloud setup, granting you complete authority and ownership over your data, including its storage, accessibility, and management. This ensures that you can tailor the reporting tools to fit the specific needs of your organization seamlessly.

Adreport.io serves as a robust dashboard that aggregates multiple advertising accounts, such as Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, and web analytics, allowing users to effectively oversee and present their advertising metrics. The platform also provides options for sharing reports through email or Slack, which fosters teamwork and collaboration. This tool is indispensable for performance marketing teams, as it streamlines the data monitoring and reporting processes, empowering users to make informed, data-driven choices. Furthermore, Adreport.io is consistently adding new platforms to its repertoire, which broadens its appeal and functionality for advertisers and other stakeholders. Its mobile-friendly design ensures that users can conveniently access their data from anywhere, improving both accessibility and operational efficiency, ultimately making it a vital resource in today's fast-paced marketing landscape.

We streamline the search process for intricate enterprises. Data is not only expanding in volume but is also becoming increasingly interconnected, complicating the process of making data-driven decisions. Our company develops smart and user-friendly insight engines built on open-source platforms. Our enterprise search solutions ensure secure access to the appropriate data for each user precisely when it’s needed. With an annual subscription model, you can sidestep vendor lock-in. Our clear and upfront yearly pricing structure allows you to predict your expenses without any unexpected costs, even in cloud environments. You will not encounter the phrase “Contact Us for Pricing” anywhere on our site. Our search solutions are designed to be as effortless for you to implement as they are for your clients to navigate. More and more, users rely on search to explore websites, and if they can’t quickly locate what they need, they tend to leave. SearchBlox Site Search delivers speedy and precise results, enhancing the customer experience and ultimately increasing conversion rates. Furthermore, our solutions are tailored to adapt to the changing landscape of digital interactions, ensuring continued relevance and effectiveness.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Ackee is a self-hosted analytics solution built on Node.js, designed for individuals who prioritize privacy in their data collection. By operating on your own server, it meticulously tracks and analyzes website traffic, delivering insightful statistics through a streamlined interface. You can effortlessly manage multiple websites, reviewing their performance collectively through metrics like views, referrers, and session durations. Delve into your Insights section for comprehensive details about your traffic patterns, and easily add, modify, or remove your domains with just a few clicks. Ackee seamlessly blends privacy-centric analytics with superior insights while maintaining a clean, minimalistic UI, allowing you to focus on your data without distractions. It operates without cookies and employs a robust multi-step anonymization process to ensure user anonymity. Being fully open-source, Ackee empowers you to have complete control over your data analytics. Additionally, our step-by-step guide simplifies the installation process, making it accessible for everyone, regardless of their technical expertise. With Ackee, you can view your statistics from a fresh perspective while safeguarding your users' privacy.

Eye-tracking analysis in 8 hours Eye tracking studies used cost thousands of dollars, and required special hardware that was connected to labs. Advanced eye-tracking algorithms allow you to track what people see within 64px (that's the size of a button!)