Best Supply-Side Platforms (SSP) for Mid Size Business

Advertising network: #1 for Asian traffic. High conversion rates and quality traffic: Run your ads to drive worldwide online sales. Flexible targeting is used to manage pops, native, display, and push ads formats. An intuitive platform that is easy to use and instant start allows you to get started immediately You will receive full service and 24/7 support from industry experts dedicated to your online success. Advertising with ADxAD will ensure you get the most out of every dollar you spend. Reach out to your customers at the right time and place. Precision and performance at all scales. 3B+ impressions per day, 3K+ advertisers and 34 countries. Advertisements that drive your online sales.

Introducing Google Ad Manager, a comprehensive platform designed to enhance ad revenue and safeguard your brand across various engagement channels such as viewing and playing. With the aim of maximizing the value of each impression, Ad Manager enables users to create improved experiences and oversee their entire advertising operations through a user-friendly, integrated system. Many digital advertising solutions have been developed without prioritizing the user experience, but we believe that placing the user at the forefront ultimately yields better outcomes for marketers. This platform is capable of assisting you in managing your advertising efforts and increasing your revenue, regardless of your industry sector. Google Ad Manager is equipped with robust tools that adapt to the evolving needs of expanding businesses, ensuring flexibility and scalability. Explore our diverse range of solutions to identify the perfect match for your specific requirements, and discover how Ad Manager can elevate your advertising strategy. By selecting the right tools and strategies, you can significantly enhance your brand's visibility and impact in the digital marketplace.

ExoClick, established in 2006 by Benjamin Fonzé and part of the EXOGROUP, is headquartered in Barcelona, Spain, and stands out as a pioneering advertising firm. This dynamic company offers advertisers and publishers two key services: an Ad Exchange and an Ad Network. Through its ad exchange, publishers can effectively monetize their traffic not just via ExoClick’s network but also through various other ad networks and demand-side platforms (DSPs). With an impressive capacity to serve over 8.5 billion geo-targeted ads daily, ExoClick reaches a vast array of 65,000 web and mobile publisher platforms worldwide. The platform's advanced software features more than 20 unique ad formats, tailored targeting options, and behavioral retargeting capabilities, along with access to extensive big data analytics and strategic tools designed to enhance return on investment. Additionally, ExoClick boasts real-time data updates every 60 seconds, enables day parting for targeted advertising, and provides round-the-clock customer support. Furthermore, the platform's API empowers developers to design custom plugins and software enhancements, facilitating the automation of processes within the ExoClick ecosystem. This flexibility allows for a highly personalized advertising experience, catering to the specific needs of clients.

OpenWeb (formerly Spot.IM) allows you to unleash your community. Your top users drive your business. Our complete Community Platform allows you to segment, monetize and build your core audience. Engaging users and circulating traffic automatically leads to pageviews. Advertising can be used to monetize areas with user-generated content. Say goodbye to comments and hello to our "Conversation". Our Conversation is powered by real-time elements and supports rich-media & Emojis. It is also SEO friendly. User engagement creates data. We help you monetize your communities, from sentiment analysis to defining custom audience. We help you reduce human moderation by providing high-quality, brand-safe conversations. Our machine-learning moderation technology removes spam and illicit comments and seamlessly integrates into leading security technologies. Identify your core audience and allow them to communicate with other contributors.

Select the mediation platform that boasts the highest number of bidders, a wide array of networks, and the biggest RTB exchange. MAX offers a highly competitive and varied selection of auctions for your inventory. Utilize all key ad formats—including banner, native, interstitial, and rewarded video—to enhance your in-app advertising revenue through a unified platform. Discover the combination of ads that yields the greatest profit for your company by utilizing our real-time quality assurance and testing tools. Amplify your marketing and monetization strategies effortlessly. MAX simplifies the process of reinvesting your earnings—and the insights gained—into user acquisition via AppLovin's growth engine, AppDiscovery. Furthermore, MAX is compatible with eight platforms: Android, iOS, Unity, AdobeAir, Cordova, React, Unreal, and the latest FireOS. Accelerate the launch of your applications using our streamlined SDK and comprehensive suite of testing resources, ensuring you have everything you need for success. With MAX, you can navigate the complexities of the digital advertising landscape with confidence and ease.

Software for marketing agencies and businesses. Comprehensive Software to Help You Plan and Buy Media More Effectively. GaleForceMedia media planning and buying software is a web-based platform that streamlines media processes. GaleForceMedia allows media buyers to eliminate redundant requirements such as duplicate field requirements, manage media buys of different media types, accurately assess ad performance, and easily reconcile invoices. GaleForceMedia offers media buyers and planners a simple workflow that allows them to execute buys from one interface or module. Media buyers and planners can access GaleForceMedia from anywhere. It is a web-based platform. GaleForceMedia was created by media buyers for media buyers. We are aware of the frustrations in the industry and have created a software support system.

PX is the first transparent platform for customer acquisition. It provides a single marketplace where companies can acquire customers from hundreds vetted and sought after sources. The company offers solutions to marketers looking to grow and scale their customer base. It is active in the Home Services and Financial Services industries. PX is an open marketplace for lead exchanges. It connects thousands of publishers and advertisers in an open exchange. We process millions of consumer inquires each month in a variety of industries, including Financial Services, Insurance and Home Security. PX was initially established in ReviMedia as part of ReviMedia's 2010 launch and was launched in 2016. Its headquarters is in New York City. There are also offices in Los Angeles and Odessa in Ukraine.

FatTail is revolutionizing the advertising industry by creating and implementing robust solutions for sales, operations, and marketplace management that empower publishers to take charge. Central to our operations is a versatile Revenue Management Platform designed to boost monetization, enhance control, and facilitate scalability. Rather than requiring changes to your established business practices, our software is customizable to fit your existing processes, enabling you to operate more quickly, efficiently, and profitably. As a prominent global player in advertising technology, FatTail offers the only integrated platform for both direct and programmatic supply. Our cloud-based solutions provide publishers with comprehensive control over media planning, sales, and revenue management across diverse advertising products and channels, while also delivering unique inventory from the most reputable brands for buy-side systems, ensuring quality and reliability. By prioritizing adaptability and efficiency, FatTail is committed to transforming the way publishers engage with the advertising landscape.

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.

Publift is a programmatic advertising tech company that partners digital publishers to increase ad revenues. Founded by 2 ex-Googlers, Publift has a simple-to use, proprietary software platform that allows publishers focus on creating the content that their audiences want and less on managing the advertising revenue that sustains the business. Publishers have access to a wide range of ad tech via a single Fuse tag. This includes Header management, Header bidding, Open bidding, ad layout optimization and brand safety. All this is done from one dashboard. Fuse is the only way publishers can optimize and manage their advertising technology. It's loaded with simple integrations like multivariate testing and Content Management Platforms integration, alert monitoring, and automated bidding optimization. Our platform has seen an average 60% increase in client revenue year-over-year.

Swimming Pool Passes operates under Access Granted Systems, offering a cloud-based solution tailored for the streamlined management of community pool memberships. Established in 2014 by experts in pool management, our aim was to address prevalent issues related to pool access through innovative technology. Our dedicated team ensures that passes are processed, printed, and mailed with speed and efficiency, ultimately helping you conserve both time and financial resources. By leveraging our services, community pools can enhance their operational effectiveness and provide better experiences for members.

Our supplier technology provides a cohesive platform that allows seamless access to demand and efficient delivery across various endpoints. Leverage our technology to establish direct connections with buyers, minimize fragmentation, and activate both first- and third-party data sources. FreeWheel delivers comprehensive capabilities, streamlining the sales process from strategic planning to outcome analysis. Enhance the value of your inventory through advanced data enablement solutions. Strategically plan and forecast targeted campaigns with centralized inventory management that incorporates both first- and third-party data. Drive increased revenue by utilizing aggregated, direct API connections to existing buyers and emerging demand partners. Employ workflows to oversee your inventory across all devices, ensuring system-to-system transaction delivery for orders, adjustments, and makegoods. Consolidate your inventory and advertising decision-making across every screen and platform to maximize additional revenue opportunities. Evaluate campaign effectiveness and use insights to shape future strategies effectively. This holistic approach ensures that you stay ahead in a competitive marketplace.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

Sharethrough powers modern programmatic display and video ads that fit in and stand apart. Empowering publishers and marketers to easily modernize advertising strategies to reach and retain their audience. We are very selective about the placements that we choose. Once we have found the right place for the ad, our tech gets to work. It uses a Dynamic Ad Template (to adapt the message to its surroundings) to drive the best performance. Native advertising™, perfectly designed, that scales to reach all audiences. Buyers who want to reap the performance benefits native advertising™, but with the creative assets they already have, Enhanced Ads are the best option. Your ads will automatically fit and perform if Sharethrough is selected as a standard display source or outstream source.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Today's shoppers demand advancements beyond what was available in the past. With Wunderkind (previously known as BounceX), you can effectively identify and engage with the individual behind each visit in real-time. By distinguishing your customers from potential buyers, you can tailor your approach whether they are browsing in-store or online, all without the need for a login. Leverage real-time intent signals to streamline experiences that prompt your most interested users to make a purchase; if they seem hesitant, we will gather their email addresses for future nurturing. As you gain insights into a larger audience and expand your email list, you'll be able to deliver targeted behavioral marketing messages to a wider range of potential customers, seamlessly connecting their purchasing journeys across multiple sessions and devices. Cultivating a direct relationship with your website visitors allows you to effectively monetize their time spent on your site through impactful advertisements that enhance rather than disrupt their experience. By investing in premium ad placements, you can achieve remarkable performance. Our ad units are designed to be triggered by user behavior and ensure complete viewability, thereby optimizing your Return on Advertising Spend (RoAS) like never before. This innovative approach empowers businesses to adapt to the evolving landscape of consumer expectations.

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Insticator introduces innovative monetization solutions for publishers, enabling them to enhance ad revenue while simultaneously increasing audience engagement through the delivery of more beloved content. By fostering community growth alongside financial success, Insticator Commenting ensures that both publishers and their audiences benefit from its features, which include around-the-clock human moderation and impactful advertisements. This platform leverages programmatic advertising while providing personalized interactions, with a unique engagement unit that offers complimentary custom content designed to retain users on the site for extended periods. Weekly updates to trivia and poll questions keep the content fresh and relevant, allowing publishers to gain valuable insights into audience preferences. With a diverse range of ad sizes and engagement tools, we empower publishers to boost their ad revenue effectively. Furthermore, our robust brand safety measures and ad blocker defense mechanisms guarantee the availability of high-quality ad inventory, ensuring that publishers can maximize their advertising potential without compromising user experience. By integrating these elements, Insticator not only drives financial growth but also cultivates a loyal audience base.

Are you finding it challenging to optimize yield across various channels, develop robust inventory and pricing strategies, and enhance your tracking and billing systems? These elements are essential for a thriving advertising enterprise. Understanding this need, Operative has created the Operative Digital Platform, tailored to align with your current operations while guiding you toward your future objectives. Although the thought of migration may be daunting, with Operative, you can be fully operational in as little as 8 weeks, thanks to our commitment to automation tools for migration and a reliable, scalable implementation process. There's no need to delay assessing your post-DSM landscape; you can transition to your new platform before the deadline, which will simplify reporting and streamline processes throughout the organization. Operative has consistently demonstrated success in helping clients achieve significant returns on investment by utilizing the Operative.One® platform to effectively manage their digital advertising operations, ensuring that your business is equipped for both present and future success. By choosing Operative, you position your business to thrive in an ever-evolving market.

The world is changing rapidly, and keeping your audience’s attention is even more challenging. From shorter attention spans to greater competition to constantly evolving and more personalized content, building and maintaining a quality relationship with your customers relies on a multitude of factors. With the Naviga Content Engagement Platform (CEP) you can build the value that will keep people coming back. Our philosophy is simple. We help you to create, enrich, deliver and monetize your content to manage engagements from end-to-end so you can focus on what matters most, building valuable relationships with your customers. With headquarters in Bloomington, MN and regional offices throughout the world, Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries.

Sovrn delivers a range of advertising solutions, technologies, and services to a vast number of content creators, enabling them to earn revenue, expand their enterprises, and tap into an extensive data resource that offers remarkable insights. We recognize the significance of distinctive storytellers, a sentiment shared by the advertisers collaborating with us. Our commitment lies in promoting equitable and transparent advertising practices, advocating for net neutrality, and fostering positive relationships between publishers and advertisers. Whether you are an established publishing expert or a newcomer, we are here to assist you in monetizing your content effectively. Our offerings include header bidding, server-to-server bidding, and waterfall advertising techniques. By connecting with high-quality, independent publishers, you can enhance the reach of your campaigns and engage with an audience that is eager to interact. We facilitate display, mobile, and video campaigns through our well-regarded, certified exchange. Moreover, the most reputable websites and leading brands across the globe rely on Sovrn to provide unparalleled value and measurable outcomes, ensuring that both parties benefit from the partnership. With our tools, content creators can harness their potential and achieve greater success in the digital landscape.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

Discover innovative deep learning strategies and leading-edge exercises designed to enhance the effectiveness of your budget. Founded in 2016, Vidstart stands out as a pioneering all-in-one platform for video and interactive advertising. Our passion for technology drives us forward every day. Our dedicated team excels in creating customized solutions that cater to the distinct needs of our clients. With the launch of “Vidstart Deep,” we provide tailored automated processes and real-time smart optimization, enabling our clients to achieve maximum returns in a competitive digital landscape. We prioritize transparency, competition, and exceptional service without compromise. Understanding our clients' needs is paramount, and we craft solutions that are perfectly aligned both for you and your customers. Our mission centers on amplifying your ROI with minimal effort on your part. Seamlessly integrate with our Server to Server, OpenRTB, and header bidding options. We firmly believe in the power of collaboration, unwavering determination, and a commitment to continuous improvement, all supported by the practical application of technology. Together, we can redefine advertising success in the digital age.