Adtelligent empowers publishers by promoting technology independence, allowing them to access demand without incurring hidden fees or sharing their revenue. Our platform offers robust ad serving capabilities, header bidding solutions, and various tools that create alternative pathways for buyers. With an emphasis on enhancing revenue and simplifying integration, we've designed an open platform specifically for managing Header Bidding. While the programmatic and data revolution has greatly improved efficiency for advertisers, it has also imposed hefty costs on media owners. Many publishers have relinquished their autonomy in pursuit of revenue growth, engaging in complex partnerships with demand partners and intermediaries. This shift has resulted in publishers losing control over how they sell their audience to potential buyers, undermining the foundational aspects of their business model. Furthermore, by choosing to prioritize short-term gains through these relationships, they risk long-term sustainability and profitability in a rapidly evolving digital landscape.