UpScrolled is a mobile-centric social media platform that prioritizes user expression while eliminating obscure algorithmic influences. It stands firmly against practices like shadowbanning, algorithmic bias, and concealed censorship, instead offering users a straightforward chronological feed of their followed accounts alongside a “discover” section that employs minimal ranking based on engagement and recency. The platform maintains a strict policy against data monetization, ensuring that user information is never sold, and applies moderation solely through clearly defined rules assessed by human reviewers, avoiding any covert manipulation of user visibility. Supporting essential social media functionalities, UpScrolled enables users to create various types of posts, including images and videos of different lengths, as well as stories or brief content, while facilitating chat features, user followings, and trending topics based on regional interests. By fostering genuine, creator-focused sharing, UpScrolled brands itself as an alternative to platforms like Meta, X, or TikTok, aiming to empower marginalized voices, grassroots activists, content creators, small enterprises, and everyday individuals seeking a more equitable online environment. Additionally, it champions community building and encourages open dialogue among its diverse user base, striving to create a space where everyone can freely express their ideas and connect authentically.