Best Social Media Marketing Software for MSIGHTS

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Driftrock's lead generation platform allows you to capture, track and convert more leads. 1. Connect to or create 20+ lead resources, Driftrock forms, and chatbots. 2. To ensure high-quality leads in your CRM, validate, route and transform your data. 3. Track every lead from source, keyword or ad through to conversion. 4. Keep your CRM in sync with Facebook, Google, and LinkedIn Custom Audiences.

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

We create digital solutions that enable businesses to thrive. We are purpose-built to solve the challenges of delivering high-performing solutions across a network. We combine advanced technologies with personal service to create a seamless partnership that allows enterprises to scale. We are ready to be obsessed with your success. We create results-driven marketing solutions that will grow your business. Programmatic Display is an intuitive way to reach a highly targeted and desired audience. Advanced segmentation strategies allow us to place ads in the most relevant context and in front the most appropriate audience. Programmatic display allows you to diversify your ad spend and focus on highly qualified opportunities. Programmatic Display can reach prospects in both the interest- and intent phases of their research.

The only platform that enables all digital customer experiences. Built to eliminate silos Sprinklr is used by thousands of enterprises around the globe every day to market, advertise and care for consumers via 23 social channels, 11 messaging channels and chat. Why switch from fragmented point solutions and a platform that is purpose-built and unified to support your business? You can leverage the power to collaborate across channels and teams with a unified view and context of your customer to create better experiences for them. Listen to and learn from customers, market, and competitive insights, and then take action in real time. Real-time insight into brand awareness, customer loyalty, brand perception, and user satisfaction will help you to avoid guessing at your brand equity metrics.

MarinOne is the solution to today's digital marketer challenges. MarinOne combines search, social, as well as eCommerce advertising into one platform. This allows advertisers to maximize the results of digital campaigns and gives them a single view on the customer. Google, Facebook, Amazon and others are fierce competitors. They will not help you make advertising work across channels. Your own data is the most powerful tool a performance marketer has. MarinOne uses all data available, including your CRM, data warehouse, publisher data and third-party signals. MarinOne helps you align your ad campaigns across multiple publishers. This allows you to get the right spend mix while also analyzing each channel’s influence on the other. It is a powerful differentiator for modern performance marketers. MarinOne enhances publisher tools by boosting campaigns to drive performance.