Best Public Relations Software for Microsoft Outlook

Tractivity stands out as the leading stakeholder relationship management (SRM) software in the UK, consolidating all one-to-one engagement and communication into a unified platform. Extensively utilised across both public and private sectors, Tractivity provides global organizations with the means to effectively manage projects while fostering trusted relationships with communities and stakeholders. Tailored to enhance efficiency and promote impactful stakeholder engagement, Tractivity addresses challenges such as siloed working, suboptimal engagement management, insecure data storage, and fragmented data. Empowering you with a comprehensive suite of tools, Tractivity enables the creation of influential communications. Seamlessly execute successful stakeholder engagement projects and consultations from inception to completion by leveraging a single source of truth.

The hyper Content & Digital Asset Management Server allows organizations to have complete control over all digital assets. It also automates processes and reduces costs. You can access all rich rich content by easily integrating it into the creative workflows of both internal and external teams. You can ensure process control through collaborative approval. Use Social Media Networks to share the content. To promote and assure the success of rich content, create customized Brand Portals.

Propel is a PR tool that streamlines your media outreach. From building media lists, pitching journalists, managing campaigns, monitoring coverage, to analyzing data - Propel does it all. With both Gmail and Outlook integrations, pitch from within your native email. Save hours on pitching and reporting, giving you back the time you need to do the work you love.

All stakeholder engagement activities can be managed from one platform. Additional modules can be added to strengthen governance, environment, and social areas. Borealis' Stakeholder Engagement module gives you the tools to create more effective engagement plans, strengthen relationships with stakeholders, and align processes with industry best practice. To simplify your day, the Stakeholder Engagement module centralizes all stakeholder information and makes it easily accessible. Build stakeholder trust with a proven methodology Plan Connect engagement strategy to execution. The mapping tool in Borealis makes it easy to analyze stakeholders to prioritize the allocation of resources. Engage Communicate with stakeholders in a more relevant and timely manner. Borealis uses AI-driven machine learning to keep records clean and up-to-date. Measure Prove compliance with ever-evolving standards. Borealis lets you easily track and progress, generate reports and documentation, and demonstrate the impacts of your efforts.

Pitchbox is a platform for influencer outreach and link-building that's ideal for brands, in-house marketing teams, and SEO agencies. Streamline your outreach and link building efforts: Find influencers, bloggers and other opportunities in record time. Personalized outreach emails and follow ups can increase response rates. To make data-driven decisions, use advanced SEO integrations and outreach analysis. Pitchbox makes it easy to build links and improve rankings.