Best Personalization Software for MSIGHTS

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

True digital transformation can only be achieved if you are able to take action on your marketing data. This will allow you to engage customers intelligently and provide them with personalized experiences which increase their lifetime value. Deliver personalized experiences, cross channel messaging and loyalty programs to add value to customer relationships. Marigold Engage+, formerly Cheetah digital, allows marketers to quickly scale and meet the needs of the modern consumer. You need to be able to adapt quickly as the need for digital transformation increases. Marigold Engage+ will help you achieve your goals quickly. We provide you with the integrated technology and service you need to create profitable, long-lasting relationships with your customers. Real-time interaction management allows you to discover opportunity, create audience segments and orchestrate your data. Engaging experiences can help you turn marketing efforts into a database of consumers.

You can take control of your entire content lifecycle. Sitecore Content Hub allows you to manage all aspects of your marketing content across all channels using a single integrated solution. All your digital assets, media, products, and other content can be found in one place. You can capitalize on personalization and control the content that feeds it. Use artificial intelligence (AI), machine learning, and content tagging to make the most of artificial intelligence (ML). Integrate seamlessly with Sitecore CMS, commerce solutions. A structured process allows you to plan, schedule, and organize content production. To find what you need, stop searching through multiple systems and sources. A digital asset management (DAM), which integrates seamlessly with your CMS, allows you to centralize all your marketing assets. A powerful content management platform (CMS), is only the beginning. Sitecore®, Experience Platform™, (XP), also combines customer data and analytics to provide personalized content for customers throughout their journey.

Flashtalking is the world's leading independent global ad server. It is ideal for advertisers who value data control and want to seperate media sales and delivery. Flashtalking's creative management tools allow advertisers to personalize at scale through activating feeds or data with Decision Trees. This creative decisioning interface allows them to activate feeds and data. Advertisers can reach their customers with one-to-one messaging through our native identity solutions and integrations to leading identity partners. Flashtalking's advanced analytics and reporting platform give advertisers a complete view of customer journeys and provide actionable insights.

Rok Ecommerce uses machine learning to personalize products, services, ads and experiences from the cart to the confirmation page. Machine learning technology can be used to identify the right product for every customer, increasing average order value (AOV), and eliminating distractions. Rokt uses data science to instantly identify each customer during the Transaction Moment. It then recommends the best next action based on the business objectives of the customer and their likelihood to engage. Rokt Ads, an exclusive advertising channel that allows brands to capture the attention of prospects on the confirmation pages of premium online stores, is a powerful tool for brands.