Best Personalization Software for Causal

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Your business needs predictable, profitable results. Your customers deserve highly personalized omnichannel experiences. Unify customer data and eliminate silos through an API and open architecture to enable intelligent omnichannel engagement. Rapidly aligns business goals with industry-specific customer engagement strategies crowdsourced by leading brands. True 1:1 customer personalization across all channels and devices for increased omnichannel engagement, retention, and loyalty. To scale 1:1 personalization and optimize business results, AI and predictive analytics are integrated with marketing execution. Cross-channel execution is simplified and marketing operations are streamlined to optimize the customer experience across all channels. You can communicate with your customers in a completely personalized way across all channels with optimized content for email and direct mail.

Data to power your entire company. Clearbit is your marketing data engine for all customer interactions. Get to know your customers and identify potential prospects. Personalize every sales and marketing interaction. Our proprietary real-time lookups provide accurate, fresh data. You can then immediately act on any new information with sales alerts and job change notifications. You can access company information such as employee count, technology used, industry classification, and employee details such as role, seniority, job change notifications, right from your computer. Our machine learning algorithms and our data set will give you all the information you need in order to convert leads and grow your company. You can get the right data straight into the tools that you already use. Clearbit was built from the ground up to seamlessly integrate into your existing stack. This will provide seamless data across sales, marketing, analytics, and other departments.

ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Instapage is the world’s most advanced landing page platform, empowering digital advertisers to build conversion-optimized landing pages in minutes. With a vast library of page templates, built-in optimization features, and an award-winning user experience, Instapage makes it easy to build, launch, and optimize conversion-focused landing pages at scale—without a developer.

Turn your product into a growth engine. Your users expect frictionless, product-driven experiences. Appcues will help you grow your business faster. Appcues is a better user experience that leads to more profitable and faster growth. We created the Product-Led Growth Platform. Appcues makes it simple to deliver exceptional user experiences at large scale and unify your company around the product's greatest lever for growth. Appcues assists companies in delivering positive customer experiences and scalable business growth. Personalized onboarding experiences will impress users. Make a great impression. Engage, educate, and guide users to value quickly to onboard and activate them. Using prompts and walkthroughs that are timely and contextual will increase feature adoption and engagement.

We can make text messaging marketing easier and more profitable for you growing business. Compliant opt-in is not a suggestion. It's a requirement. We're here to help you keep up with the latest rules. Our proven list-builder strategy can help you convert traffic to customers. Retention Rocket has the tools to convert your existing email subscribers into SMS customers. Find a new revenue source today. SMS is the most important channel in this decade. We can make text messaging marketing easier and more profitable for you growing business. Our network of integrations and partnerships provides you with the tools and names you need to take your SMS marketing to new heights. Our proven list builder strategy can help you convert traffic into customers. Retention Rocket has the tools to convert your existing email subscribers into SMS customers.

We are already the preferred choice for your competitors. Sailthru by Marigold is an innovative platform for email, mobile, and web. Sailthru can power all your email needs. All your email, including transactional, triggered, and campaigns can be managed on one trusted system. Email Composer is easy to use, and it doesn't require HTML/CSS. Sailthru is one the fastest email senders on the planet. We can take it. Sailthru's personalization approach is fundamentally different. Sailthru's proprietary algorithms are able to personalize your emails, website, and mobile app on an individual basis. This is in contrast to other technology providers who mask segmentation strategies as 'personalized. Our industry-leading customer profiles power it all. Translation: You can send 5,000,000 emails to 5,000,000 different customers. (Automation can be beautiful.

Everything you need to make your customers your greatest growth engine. Gainsight Customer Cloud combines all the technology necessary to make sure your customers adopt your products and reach their goals with your company. You can orchestrate every aspect of the customer journey and deliver great results at scale. To deliver exceptional user experiences, combine deep SaaS product analytics and personalized in-app interactions. To ensure a great customer experience, capture feedback, close the loop with respondents, discover insights, and make it happen. Open platform that acts as a central hub to customer data systems and provides actionable insight to all employees to make better decisions for the customer. Whitespace analysis, cross-sell playbooks and simplified renewals can all help to increase revenue.

You can take control of your entire content lifecycle. Sitecore Content Hub allows you to manage all aspects of your marketing content across all channels using a single integrated solution. All your digital assets, media, products, and other content can be found in one place. You can capitalize on personalization and control the content that feeds it. Use artificial intelligence (AI), machine learning, and content tagging to make the most of artificial intelligence (ML). Integrate seamlessly with Sitecore CMS, commerce solutions. A structured process allows you to plan, schedule, and organize content production. To find what you need, stop searching through multiple systems and sources. A digital asset management (DAM), which integrates seamlessly with your CMS, allows you to centralize all your marketing assets. A powerful content management platform (CMS), is only the beginning. Sitecore®, Experience Platform™, (XP), also combines customer data and analytics to provide personalized content for customers throughout their journey.