eGain Social Description
Social networking has been the most popular trend on the Internet in recent years. With the rapid adoption of smart phone technology, consumers are now sharing their opinions about companies and products via Twitter, Facebook and blogs. This free-flowing viral conversation presents a challenge for your business. Negative perceptions that are not addressed can quickly spiral out of control and become a public relations nightmare. A prompt and appropriate response to complaints is considered a sign that you care. eGain Social™, a unique product for social media management, includes the capabilities of social customer support, knowledge harvesting, single-sourced social publishing and reputation management. eGain Social Adapters allows you to monitor social networks like Facebook, Twitter, forums and blogs for relevant keywords.