eCHO Description
With eCHO's Truth-in-B2B-Intent, Company Velocity empowers astute B2B and Account Based Marketers to efficiently create and rank account lists based on intent and engagement within their technology ecosystems. Given the lengthy nature of the B2B Sales Cycle, it is essential for Sales and Marketing teams to operate in harmony, facilitating meetings across various functional areas. Additionally, crucial decisions regarding which accounts and locations to target for engagement must be made effectively. Surely, there must be a more streamlined approach to this process? Imagine being able to reach out to your customers before they decide to leave and connecting with potential clients before they turn to your competitors. This is precisely where eCHO's Truth-in-B2B-Intent comes into play, offering the predictive insights necessary through topic Velocity, which allows you to effectively prioritize accounts for engagement and thus reduce the overall sales cycle. By integrating your CRM data with intent signals, eCHO Truth-in-B2B-Intent generates valuable predictive insights that can transform your marketing strategies. This innovative approach not only enhances your decision-making but also drives more meaningful interactions with your target audience.
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