dunnhumby Price Description
Retailers are now facing unsustainablely low margins due to increased competition in the marketplace. Retailers must improve customer perception of prices and promoter effectiveness in order to succeed and avoid the race for the bottom. Dunnhumby analyzes existing strategies and recommends the most effective tactics to achieve success. You can optimize pricing strategies to increase margins and profit, boost promotion performance, and improve customer price perception. It is difficult to meet changing customer pricing expectations. This can also be complicated when you consider the commercial targets. dunnhumby price gives you the ability strategically optimize prices and forecast outcomes. Price uses Customer Data Science to suggest optimal base prices. This helps you build customer trust, improve value perception and generate tangible results.
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