Pricing Lifecycle Description
Innovative solutions for optimizing pricing, promotions, and markdown strategies. Don't think about parameters. Think strategically. Stock Optimisation is a new approach to replenishment, allocations and allocations. It uses a best-of breed regular and promotional forecast. Most retailers use very simple pricing rules that are based on fixed gross marges. Retailers cannot tell if the initial price they set is correct until trading starts and sales are made. Pricing Lifecycle allows you to preserve brand integrity and protect margins without destroying price perception. You can combine data, pricing strategies, and optimization tactics to reach the right price in every channel every day. It allows for simulation to measure the impact on sales, margin, price image, and price perception of all your decisions before execution. Increases revenue and gross margin by as much as 2-6%
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