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Marketers today use a variety of channels to reach consumers and prospects, and target them via their preferred devices. It is becoming increasingly difficult to identify the person using the device and their buying habits due to the increase in marketing sophistication. Modern tracking solutions rely on IP addresses, device IDs, and user log-ins to identify landing page assets and email addresses that users interact with. These assets are often tied to a marketing campaign. These IP addresses and device identifications provide basic information such as location and browsing history, but they do not identify the person or their buying habits. FuseCommander addresses this problem by combining the buyer's journey, including the preferred devices and channels and the messages that prompted them.

Privacy management is becoming a more important part of modern marketing due to the growing number of data breaches and misuse of personal information. While the General Data Protection Regulation (GDPR), has been largely viewed as a legal issue due to the possibility of fines for non-compliance, it has also provided opportunities for brands to build trust with their customers. According to iProspect's research, 88% global marketers believe trust is a top priority in 2019. They are seeking to build trust through credibility, relevance, and reliability. TrustCommander, which alerts website and mobile app users about the personal data being collected, stored, and shared with third party, is a popular solution for marketers. TrustCommander prevents the execution tags that have not been authorized by users.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.