V12 Description
V12's new marketing mix combines data, technology, and analytics to deliver faster results. Every day, consumers produce mountains of data as they shop across many channels and devices. This data is scattered across multiple systems and marketing platforms, obscuring customer behavior. The V12 CDP combines the power of all these data sources with our industry-leading 3rd party data assets, creating one version of the customer truth. You can get to know your customers better than ever before. Use these insights to create unified customer journeys wherever and whenever your customers want them. We can connect you to consumers in the market for products or services by using hundreds of data sources, best-in class technology and analytics, and our proprietary data methodology. This is based on browsing activity, identification of visitors browsing your site, and triggers from life events.
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