Softgiving Description
Founded four years ago and based in Atlanta, Georgia, Softgiving, Inc. provides innovative fundraising solutions for various charities, including World Vision, Feeding America, and CARE, among others. Their flagship service, HERO by Softgiving, is a completely fee-free online fundraising platform that can easily be incorporated into any live streaming service, ensuring that 100% of the donations go directly to the intended charity. This allows anyone to launch a complimentary campaign for their preferred nonprofit at any time. Additionally, EVENTS by Softgiving offers a specialized online fundraising service that organizes and oversees impactful virtual events for charities and brands alike. The creation of EVENTS arose from the observation that many charities were dedicating excessive amounts of time and resources to establish their presence in the online streaming arena, often yielding disappointing outcomes. By streamlining this process, EVENTS provides high-quality events without any financial burden to the charity, leveraging both expertise and data to formulate customized strategies for each event to maximize engagement and results. This approach not only simplifies the fundraising journey for charities but also enhances their ability to connect with supporters effectively.
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