Salesforce Marketing Cloud Description

Engage with individual customers by utilizing a multitude of features designed to help you craft personalized and relevant content, spanning from basic email marketing capabilities to advanced cross-channel campaign tools. Integrate data from various sources and devices to achieve a comprehensive understanding of your customers. Capture and utilize first-, second-, and third-party data to gain insights into your customer base, thereby promoting growth by targeting new audience segments. Utilize data alongside AI technologies, such as Einstein, to manage every interaction effectively. Tune into customer intent, interpret their needs, and provide personalized communications that foster trust. Establish two-way, real-time engagement that extends from initial awareness to customer advocacy. Furthermore, dynamically present the next best action for each individual on a large scale, ensuring that interactions are relevant and timely. Finally, assess the overall effectiveness of your marketing across all digital channels and devices by leveraging AI and a unique collaboration with Google Analytics 360 to optimize your strategies continuously.

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Integrations

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Reviews - 2 Verified Reviews

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features
design
support
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Company Details

Company:
Salesforce
Year Founded:
1999
Headquarters:
United States
Website:
www.salesforce.com/marketing/

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Salesforce Marketing Cloud Features and Options

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Salesforce Marketing Cloud Lists

Salesforce Marketing Cloud User Reviews

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  • Name: Mileydi L.
    Job Title: Professional in Corporate
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Robust email marketing solution for a variety of purposes

    Date: Jan 10 2021

    Summary: Local businesses that are specific about calling directly to stay focused and generate revenue from the business connection through habits assessment. Service devices that are eager to take advantage of omnichannel through Salesforce marketing Cloud. If you're a large company with an infinite budget plan and a group of advanced Salesforce developers, this may be the service for you. This is also great for those who do not need support or are well versed in decoding intriguing guides and incomprehensible emails from support teams in third world countries that are slow to get back to you.

    Positive: Salesforce Marketing Cloud Email Studio is especially valuable for personalized advertising campaigns. It relieves the whole exercise, offering convenient design templates, forms, options, text and also ensuring that it reaches the designated recipient in a timely manner, with a dash.

    Negative: The knowledge curve is exceptionally high. There are several different points you can make, and it also takes a long time to discover all of this.

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  • Name: Anonymous (Verified)
    Job Title: Director of Marketing
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Marketing solutions not for dummies

    Date: Oct 05 2020

    Summary: Overall, I still have a lot to learn but every incremental new piece of SMC that I become familiar with is improving our company's marketing efforts.

    Positive: So robust. So much customization. Other platforms can't compete with how much you can do in this system from the automation studio, journey builder, and even just list management.

    Negative: Because it's so robust, you need a certified expert on your team to fully utilize the platform to its fullest.

    Read More...
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