OpenText Optimost Description

Create captivating and customized websites by utilizing geotargeting and online customer segmentation techniques. Optimizing a website enhances the online customer journey through various experimental methods, including insights derived from A/B testing tools and multivariate (MVT) testing, among others. The most effective website optimization tools assist businesses in improving conversion rates, whether focusing on particular landing pages or entire sites. With Optimost, organizations can effortlessly construct targeted audience segments based on a range of characteristics. Marketers can rapidly develop and evaluate content through robust self-service A/B testing, featuring on-the-glass editing, real-time previews, and detailed reports to determine optimal performance. Furthermore, OpenText™ Managed Services provides strategic consultations and specialized training with industry experts, ensuring organizations maximize their insights on numerous subjects, such as best practices, testing methodologies, and campaign outcomes. This comprehensive support not only enhances performance but also empowers teams to make data-driven decisions for ongoing improvement.

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Company Details

Company:
OpenText
Year Founded:
1991
Headquarters:
Canada
Website:
opentext.com

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Product Details

Platforms
Web-Based

OpenText Optimost Features and Options

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

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