Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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QualBoard
QualBoard is a comprehensive digital platform for qualitative research that seamlessly integrates both asynchronous and synchronous methodologies, such as discussion boards, media-rich diaries, quick polls, crowd surveys, and live video events, allowing researchers to efficiently design, oversee, and analyze multifaceted or hybrid studies all within one cohesive environment. The platform boasts advanced generative-AI features like single and multi-video summaries, concept extraction, smart replies, image tagging, and automatic translation in over 30 languages, while also providing connections for survey-intercept (QualLink) or external survey links, which enhances global research adaptability. Additionally, it offers functionalities for real-time tagging, the ability to clip significant moments from video or text responses, a dedicated back-room for moderators and observers, mobile-friendly accessibility, and a centralized dashboard that organizes projects and data effectively. This combination of features not only streamlines the research process but also empowers researchers to gather richer insights with greater ease.
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QualMeeting
QualMeeting is a comprehensive online platform designed specifically for conducting qualitative research through live video, facilitating in-depth interviews and focus groups. It includes a variety of features such as a virtual lobby for participant check-in, breakout rooms for engaging small-group discussions, and a back-room for observers to monitor sessions discreetly. Users can benefit from capabilities such as screen sharing for moderators and participants, integrated media sharing options including videos, PowerPoint presentations, images, and PDFs, as well as built-in polling that allows for multiple question formats. The platform also offers smart tagging of video clips, machine transcription with the option for human assistance, and keyword search functionality within transcripts. To enhance efficiency, it provides AI-driven summarization and concept extraction tools, along with optional two-factor authentication and personal information removal for added security. With 24/7 human tech support available, QualMeeting ensures seamless operation and is fully compatible with various event types on the broader QualBoard platform, allowing for the integration of live and asynchronous qualitative research activities. This ensures a secure and research-focused environment that has been crafted by qualitative researchers specifically for their peers in the field. Additionally, the platform continually evolves to meet the changing needs of qualitative research, making it a versatile tool for researchers.
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