A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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MyQual
MyQual is the perfect solution for self-reliant researchers, offering all the essential tools required to undertake a comprehensive qualitative research journey independently. You can carry out in-depth interviews and focus groups within a secure online environment, produce video recordings and transcripts, and take advantage of our multimedia management and curation features, while even integrating a task through our mobile application as part of your workflow. Tailored specifically for independent researchers, MyQual has been developed by recognizing the insights and suggestions from our clients regarding how to optimally meet their requirements. As pioneers in facilitating web-based in-depth interviews and focus groups, our services and tools are dedicated solely to market researchers, empowering them to achieve successful DIY projects and enriching research experiences. You are free to utilize the resources within the MyQual suite in any manner that suits your needs, as your web room, ThoughtLight mobile app account, and Glide Central project curation site are fully at your disposal. This flexibility allows you to adapt the tools to fit your unique research objectives seamlessly.
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QualBoard
QualBoard is a comprehensive digital platform for qualitative research that seamlessly integrates both asynchronous and synchronous methodologies, such as discussion boards, media-rich diaries, quick polls, crowd surveys, and live video events, allowing researchers to efficiently design, oversee, and analyze multifaceted or hybrid studies all within one cohesive environment. The platform boasts advanced generative-AI features like single and multi-video summaries, concept extraction, smart replies, image tagging, and automatic translation in over 30 languages, while also providing connections for survey-intercept (QualLink) or external survey links, which enhances global research adaptability. Additionally, it offers functionalities for real-time tagging, the ability to clip significant moments from video or text responses, a dedicated back-room for moderators and observers, mobile-friendly accessibility, and a centralized dashboard that organizes projects and data effectively. This combination of features not only streamlines the research process but also empowers researchers to gather richer insights with greater ease.
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