SMS Storetraffic
Smart, efficient, anonymous People Counters & Analytics to the real world.
Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time.
We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends.
We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.
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Paladin POS
Paladin Point of Sale is a comprehensive POS system built specifically to support the unique needs of independent retailers. It simplifies store operations by combining in-store sales, mobile point of sale, and a fully built online store into one unified platform. Designed for industries such as hardware, lumber, pharmacy, and retail, Paladin adapts to specialized inventory and workflow requirements. Integrated EDI capabilities connect retailers directly with national and regional distributors to improve ordering accuracy and efficiency. The platform includes managed cybersecurity services, ensuring systems and customer data remain protected. Paladin’s intuitive design makes it easy for store owners and staff to learn quickly. Dedicated account managers assist with setup and go-live, minimizing disruption. With no long-term contracts or hidden fees, Paladin offers flexibility and transparency. USA-based support is available 24/7, providing dependable assistance when it’s needed most. Backed by decades of experience, Paladin helps retailers run smarter, stay stocked, and grow confidently.
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Ipsos Retail Performance
People counting solutions serve as the cornerstone of our retail technology offerings, playing a crucial role in enhancing store efficiency. Beyond merely recording the number of customers entering, the insights gathered from these systems facilitate informed decision-making at both strategic and operational levels, influencing aspects such as employee scheduling, trend monitoring, and understanding retail space utilization. By utilizing advanced sensors and software for people counting, businesses can pinpoint peak traffic times, strategically position staff where they’re needed most, and gauge the popularity of specific displays or product categories. Furthermore, with immediate access to foot traffic data and analytics, retailers can assess the effectiveness of store layout and promotional efforts by evaluating metrics like customer dwell time, engagement rates, and conversion statistics. Our people counting technology boasts a minimum accuracy rate of 95%, enabling businesses to analyze foot traffic on an hourly basis, which helps reveal contemporary purchasing behaviors and predict future trends. This comprehensive understanding of customer movement can significantly enhance operational strategies and improve overall sales performance.
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Retail Sensing
Testing indicates that video-based people counting systems can achieve accuracy rates exceeding 98%. This remarkable accuracy is achieved without compromising anonymity. An overhead CCTV or IP camera monitors the movement of individuals within a designated area. This camera is connected to a people counter that precisely detects and logs the number of individuals passing through a specified counting zone. The data collected by these counters can be transmitted via various methods, including Wi-Fi, the Internet, IoT protocols, IP, Ethernet, RS485, or RS232. By integrating these counts with real-time sales data from a POS system, businesses can obtain immediate insights into their sales conversion rates. To effectively manage wide entrances and expansive areas, multiple cameras can be interconnected across the ceiling. Additionally, an embedded video server provides the capability to view live footage alongside the corresponding people counts, allowing for accurate verification and configuration of the system remotely. After initial setup, the system can be optimized to transmit only the count data over the network, which helps conserve bandwidth. For off-site commissioning, it is also possible to replay the videos used for counting. This multifaceted approach not only enhances data accuracy but also improves operational efficiency.
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