Hightouch Description
Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.
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Customer Data Platforms (CDP)
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Best CDP on the market Date: Aug 14 2025
Summary: We got live on multiple impactful use cases in only a few weeks. Now we are able to launch really any marketing initiative quickly with any data which has been a huge unlock for the team.
Positive: - Fast implementation time. We launched in under a month at enterprise scale compared to a 9 month implementation with our previous CDP
- Security. We get to keep all of our data in our own database because they don't store our data
- Flexibility. We can use and data table in our database, not just user-level and click level data like a traditional CDP
- Support. Support team is unreal. So fast and quality help in under 10 minutes every timeNegative: Nothing - team is great. Product is great. Solved all of my use cases quickly.
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