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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.

Description

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

5X
MINT
Placements.io
Supermetrics
AdGyde
AdParlor
AdStage
Beachfront
Celtra
DV Publisher Suite
Intuizi
MSIGHTS
Onlymega
Openbridge
Power My Analytics
Proximic by Comscore
Salesforce Data 360
StarfishETL
Verizon Network Detection and Response
Yieldlab

Integrations

5X
MINT
Placements.io
Supermetrics
AdGyde
AdParlor
AdStage
Beachfront
Celtra
DV Publisher Suite
Intuizi
MSIGHTS
Onlymega
Openbridge
Power My Analytics
Proximic by Comscore
Salesforce Data 360
StarfishETL
Verizon Network Detection and Response
Yieldlab

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

support.google.com/campaignmanager/answer/2709362

Vendor Details

Company Name

Yahoo

Founded

1994

Country

United States

Website

www.advertising.yahooinc.com/our-dsp

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Product Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Yahoo DSP Reviews

Yahoo DSP

Yahoo

Alternatives

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AdLib Media Group