Gini by MyTraffic Description
Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights.
Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed.
Leverage Gini by MyTraffic for:
- Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe.
- Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors.
- Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location.
- Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe.
- Site selection: thoroughly evaluate potential locations before making any commitments.
With Gini, you can make informed decisions that drive your business forward.
Gini by MyTraffic Alternatives
Admiral is the top adblock recovery platform for publishers, helping recover millions of dollars in advertising revenue lost to adblockers, privacy tools, DNS filtering, VPNs, network-level blocking, and other forms of monetization disruption. Trusted by thousands of publishers and backed by more than a decade of expertise, Admiral pioneered Full Spectrum Adblock Recovery—combining multiple recovery approaches to maximize total adblock revenue.
As the creator of Visitor Relationship Management (VRM), Admiral extends beyond ad recovery to help publishers recover and grow revenue through subscriptions, registrations, consent management, first-party data, email acquisition, social audience growth, donations, and other visitor monetization strategies. By combining recovery and revenue-growth approaches in one platform, Admiral helps publishers reduce revenue leakage, increase visitor lifetime value, and maximize monetization across the audience lifecycle.
Admiral VRM delivers:
* Industry-leading Full Spectrum Adblock Recovery
* Paid subscriptions, paywalls, and donation campaigns
* Visitor Copilot conversational AI for engagement and revenue growth
* Registration walls, user accounts, and first-party data
* Email, social audience, and app growth
* GDPR and CCPA consent management
Admiral also provides analytics, journey shaping, visitor segmentation, targeting, testing, and optimization. Publishers can add Admiral's free tag in minutes for immediate visibility into adblock rates and revenue recovery potential.
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Smart, efficient, anonymous People Counters & Analytics to the real world.
Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time.
We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends.
We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.
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Huq
Huq's location intelligence platform offers speedy access to the indices that matter to teams in retail, local government and CRE. From footfall traffic to catchment models, visit duration and frequency, our accurate and reliable insights inform important decisions globally.
▶︎ What makes Huq's platform unique?
Leading retail groups, government administration and CRE companies select Huq's insights because we put insight quality at the centre of our world.
• insights are backtested against 15+ external indices
• trusted by over 70+ leading gov/CRE/retail organisations
• unique visitor footfall reporting for true market sizing
• instant coverage across the UK, Europe and beyond
• a zero-hardware solution: no equipment, no installation
• insights delivered via a clean, decision-ready platform
Join over 70+ councils, multiple retailers and real-estate groups who use Huq as an effective evidence base to inform decision-making.
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SiteGaps
SiteGaps is a sophisticated platform for location intelligence that caters specifically to teams involved in site selection. It integrates demographics, demand data, and competitor distribution into a single visual map, which can then be compiled into a neat and easily shareable analysis report.
Users can define any catchment area using various methods, including drive-time isochrones, radius, ABS suburb boundaries, or custom-drawn polygons, ensuring that all shapes contribute to a cohesive reporting pipeline for consistent outputs.
The platform provides in-depth census analysis encompassing aspects such as population demographics, age distribution, income levels, household structures, types of dwellings, educational attainment, and employment statistics, organized across more than 20 tables, complete with state benchmarks and projections for growth through 2032.
With the ability to map over 100 named competitor tenants in sectors like retail, fitness, fuel, and dining, users can apply filters based on supply radius or trade area, while also displaying primary and secondary catchment counts directly on the map.
Additionally, users can save snapshots of their analyses and juxtapose catchment areas in comparison reports for a more thorough evaluation.
With a focus on self-service and clear pricing, there is no need for a GIS engineer to operate the platform, which currently offers comprehensive data coverage for Australia, with plans for international expansion in the future. This makes SiteGaps not only user-friendly but also a powerful tool for informed decision-making in site selection.
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Pricing
Pricing Starts At:
Free
Free Trial:
Yes
Integrations
No Integrations at this time
Company Details
Company:
MyTraffic
Year Founded:
2016
Headquarters:
France
Website:
mytraffic.io
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Gini by MyTraffic Features and Options
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