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Description
Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights.
Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed.
Leverage Gini by MyTraffic for:
- Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe.
- Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors.
- Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location.
- Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe.
- Site selection: thoroughly evaluate potential locations before making any commitments.
With Gini, you can make informed decisions that drive your business forward.
Description
SiteGaps is a sophisticated platform for location intelligence that caters specifically to teams involved in site selection. It integrates demographics, demand data, and competitor distribution into a single visual map, which can then be compiled into a neat and easily shareable analysis report.
Users can define any catchment area using various methods, including drive-time isochrones, radius, ABS suburb boundaries, or custom-drawn polygons, ensuring that all shapes contribute to a cohesive reporting pipeline for consistent outputs.
The platform provides in-depth census analysis encompassing aspects such as population demographics, age distribution, income levels, household structures, types of dwellings, educational attainment, and employment statistics, organized across more than 20 tables, complete with state benchmarks and projections for growth through 2032.
With the ability to map over 100 named competitor tenants in sectors like retail, fitness, fuel, and dining, users can apply filters based on supply radius or trade area, while also displaying primary and secondary catchment counts directly on the map.
Additionally, users can save snapshots of their analyses and juxtapose catchment areas in comparison reports for a more thorough evaluation.
With a focus on self-service and clear pricing, there is no need for a GIS engineer to operate the platform, which currently offers comprehensive data coverage for Australia, with plans for international expansion in the future. This makes SiteGaps not only user-friendly but also a powerful tool for informed decision-making in site selection.
API Access
Has API
API Access
Has API
Screenshots View All
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Screenshots View All
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Integrations
No details available.
Integrations
No details available.
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$220
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MyTraffic
Founded
2016
Country
France
Website
mytraffic.io
Vendor Details
Company Name
SiteGaps
Founded
2026
Country
Australia
Website
www.sitegaps.com.au
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Alternatives
Alternatives
No Alternatives